Hey There 👋, I’m Dinesh AC, an ex-entrepreneur.
Currently working as Senior Product Manager Growth for Mediacorp, have worked on the whole gamut of Activation, Engagement, and Retention. Have previously worked for QZ.com as Product Manager for their Retention and Engagement. Before that built digital subscriptions for TheHindu.com while achieving growth, in the FY 2020 to 2021 digital subscription revenue grew to 250% and subscribers grew by 141% YoY.
I love working with Product analytical tools like Mixpanel, and Amplitude, identifying patterns and user segments. Product and Growth are my 2 favourite areas to work on.
My Startup stint – I was the founder of CanCan – a hyperlocal B2C app, which helped customers to find clean drinking water cans and dealers of water cans to find new customers. Here is an article in The Hindu, during that time. At the end of year 2 i.e 2017, we ran short of funds and luckily got acquired by another player who wanted to enter our segment. At the end of it we realized this is not a technology problem to solve it’s a logistics problem.
Some of my failed projects/Startups
- 2012 – Tailormint.com bespoke custom clothing for men
- 2014 – Go referral, a social app to share your referral code
- 2018 – Forceupapp, map-based CRM for bank sales and collection agents
- 2020 current side project – Stories for Shopify – Coverstories
You can find my tweets here and my work history here.